If you’d like to better engage with your potential customers via email, create a robust email capture program to entice them to give you their email addresses. If you wish to retain existing customers, create a Customer Loyalty program, and stay connected with your loyal customers through email. If you want to engage new or potential customers, create a Welcome email series. There are so many email marketing campaigns you can create depending on your business goals. How to Promote Your Shopify Store Using Email Marketing By partnering with influencers, you also build brand trust. Influencer marketing - where people with large followings promote your products on social media, often in exchange for free products or money - is another way to quickly get your product in front of new audiences. Learn how lookalike audience targeting is a powerful tool in ecommerce to help separate your brand from the rest of the pack and sell more. Social media is excellent for building brand awareness and trust. This can be anything from product highlights to customer reviews and user-generated content (UGC) to behind-the-scenes photos and videos of your business operations. The first, most important, and least expensive way to use social media to promote your Shopify store is by posting organic content on your platforms. With billions of users worldwide, you have the potential to reach and engage your target customers through social media. Social media platforms, such as Facebook, Instagram, and Pinterest, are among the top ways to promote your Shopify store. How to Promote Your Shopify Store Using Social Media Let’s dive right into how to promote your Shopify store using popular digital channels. However, with various digital marketing tools and strategies available, there is an option for everyone. How you promote your Shopify store will depend on your product, marketing budget, and available time. If you are interested in how to promote your Shopify store, you’ve come to the right place. There are a variety of ways for marketers and e-commerce store owners to grow their businesses.

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